![](https://freight.cargo.site/t/original/i/2712fc6f33a08f7d0888d73222960c79bbec7edcabf14a540e5ddbcafd44967f/TM-BANNER-005.jpg)
SHANGHAI MUSEUM OF GLASS (SHMG) REBRANDING
Brand Identity, Type DesignFor the Shanghai Museum of Glass, I developed an entire brand identity from print and posters to digital applications. The entire system was informed by a custom typeface I created which took inspiration from the shape of liquid glass in the production process.
![](https://freight.cargo.site/t/original/i/8b4912fe340df53e4aa2fc7ec2779363251c2dd39e50081e71024d9fb48ee3af/Glass-manufacturing_dreamstime_xl_42756081-2.png)
![](https://freight.cargo.site/t/original/i/bba6cf7f7fffc5a49848dc644cb53efb6cec06a3fc93b179649b39150991e5db/shmg_x0.jpg)
![](https://freight.cargo.site/t/original/i/ddc758d9c20a817be8fbe78786881420c66631ef921cf60fe97c1b37612fde21/Frame-1.png)
![](https://freight.cargo.site/t/original/i/243cb77d188198d017bb33f5cfa6c0ca043bd43605640c229887ca9e98a58c10/Frame-29.png)
![](https://freight.cargo.site/t/original/i/39449aa83de488ec85849cf8b083d65e161b61cb1ff8bd7349242232b61123e0/layer2-shmg.png)
![](https://freight.cargo.site/t/original/i/d71fb4d6a2cbb86b4de9b57dadfe84c210317db95fc92bcb8f24055b931a73f2/layer-shmg.png)
![](https://freight.cargo.site/t/original/i/a04cd2c8e9e4503887b90cbd0d5ca45d2563e0e51c1ea75001c746c10a893447/shmg_x4.jpg)
![](https://freight.cargo.site/t/original/i/d12076322be90174dc6242009929a4a82c99f45443f0fe986112785859948b84/shmg_x1.jpg)
![](https://freight.cargo.site/t/original/i/9df17089c02961f02382511fb8832e21b35c8e66e6dee3c738f8582eb7234dff/shmg_x20.jpg)
![](https://freight.cargo.site/t/original/i/6a721b15a8b5cbcb3393754dc234c026bd6be1ceb2ce2e6cc88233ff75791ed5/TM-POSTER-010.jpg)
![](https://freight.cargo.site/t/original/i/68537ad278d84749355531c7585f62e5f19fd45ac9154bb3b624dbe5119a5a23/extra06.jpg)
![](https://freight.cargo.site/t/original/i/10bc47ad136594bd6aa9da2b477d1b4468e59ee4825d4052ba5a5cba6f7a9616/shmg_x41.jpg)
![](https://freight.cargo.site/t/original/i/d31c445ed0185823ef361d8f71e8dd3c1c20223f547ab35e9dfdbc0535a8b56f/MM_Magazine_MZ-H-01.jpg)
![](https://freight.cargo.site/t/original/i/2507894b4bae00cde98a0ae00aa6a0e122f17e3b008321b68dbda84c7f210ebe/MM_Newspaper_NP-D-04.jpg)
![](https://freight.cargo.site/t/original/i/25976dc34883110de510e87453d72feaf0289fe811beb3b4edb172712e2eed80/shmg_x3.jpg)
![](https://freight.cargo.site/t/original/i/88adaebb7ef28265d55c32d486e60cbefb5ad785161e8cfe030f2c47a999afd0/shmg_x22.jpg)
![](https://freight.cargo.site/t/original/i/8f192b7a87d46b25779d0de0a319266450bd50e2081f432562e774905610d29d/shmg_x11.jpg)
![](https://freight.cargo.site/t/original/i/ff6d70837ba733637d95cdebf063e6047c76c136b65e2f6c6d41e1661e5d54ac/extra07.jpg)
![](https://freight.cargo.site/t/original/i/3805e104e33c9b725d0b725d10b4e762358538875774b2ce1024d3185e2a31c9/shmg_x45.jpg)
![](https://freight.cargo.site/t/original/i/fe335ab74eb1a151331f904175e377027cb8eaa6d0692fbb69567b28b488c3aa/shmg_97.jpg)
![](https://freight.cargo.site/t/original/i/be7446449cd15d78f836acbde7cb82ded1c14e6eda5daad0982749e48cfbcf33/shmg_90.jpg)
![](https://freight.cargo.site/t/original/i/13853f1d0c1076bb095c5ecd68cdab983e76ff5f7500b422e05806c3c315b3af/shmg_x7.jpg)