The Block Museum of Art

Brand Identity
Instructor: Melissa Weiss
Award: Graphis New Talent Annual 2022 Silver Award

The Block Museum of Art is a free public art museum located on the campus of Northwestern University in Illinois. The Block Museum was established in 1980 when Chicago art collectors Mary and Leigh B. Block donated funds to Northwestern University for the construction of an art exhibition venue.

“Block” not only represents the name of Mary and Leigh B. Block who donated funds but also literally means a large quantity or allocation of things regarded as a unit. The slogan of the museum is “What’s inside the block? It depends on how you look...”. The logo mark is built of the letter "B". The form of the logomark  represents meanings behind the word “block” but also the museum’s value and mission. The major color is the same as Northwestern University’s school color, purple, because the museum is located on the campus.