IAN
CHEN
Nike Running Club – Trailers, for Running Trails
Spec campaign design, Art direction, Motion designIn this project, my focus was developing the art direction and UI style for the new campaign. I also was responsible for creating the campaign video and digital social posts.

Insight:
People get bored on consistent running routes.

Idea:
Let's re-inspire runners by showing them all the different landscapes they can run in with trailers to beautiful destinations, all mapped out by Nike Running Club.
Three new fun features

  1. Running routes’ inforamtion and preview
  2. Comments from runners
  3. Unlocking new running routes
chenianrz@gmail.com@ianchen.08
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