Nike Running Club

Nike Running Club – Trailers, for Running Trails
Spec campaign design / Art direction / Motion design

In this project, my focus was developing the art direction and UI style for the new campaign. I also was responsible for creating the campaign video and digital social posts.

Insight: People get bored on consistent running routes.

Idea: Let's re-inspire runners by showing them all the different landscapes they can run in with trailers to beautiful destinations, all mapped out by Nike Running Club.