IAN CHENWORK / ARCHIVE / INFO@IANCHEN.8CHENIANRZ@GMAIL.COMIan Chen is a graphic designer based in Brooklyn, with a deep passion for branding, typography, type design, and editorial design. Earned a BFA from the School of the Art Institute of Chicago. Currently at Interbrand. Previously worked at Gretel, Red Antler, and FCB Chicago.  Past clients include New York City FC, Tempur-Pedic, RMHC, and Verizon. 

Nike Running Club – Trailers, for Running Trails 
Spec campaign design / Art direction / Motion design

In this project, my focus was developing the art direction and UI style for the new campaign. I also was responsible for creating the campaign video and digital social posts.

Insight: People get bored on consistent running routes.

Idea: Let's re-inspire runners by showing them all the different landscapes they can run in with trailers to beautiful destinations, all mapped out by Nike Running Club.
Features 01: Running routes’ inforamtion and preview
Features 02: Comments from runners
Features 03: Unlocking new running routes