IAN CHENINFO

Ronald McDonald House Brand identity A nonprofit organization providing support for families with children who are ill or injured. The new identity refreshes the brand by building on the heart and house symbols, using warm colors and expressive graphics to create a more caring and optimistic experience.

Agency: Interbrand
Role: Designer 
Responsibilities: Concept development, logo design, sub-logo system, pattern exploration, multi-platform applications, motion storyboards, and final case study.