The custom typeface that serves as a basis for the Museum's visual identity is inspired by the art glass production process where the extending and twisting of the liquid glass creates shapes of high contrast. The new identity also includes the layering of elements connoting to some degree the qualities of glass, such as transparency and distortion.
Personal Project
Role: Brand & Typeface Designer
Responsibilities: Concept development, custom typeface design, identity system development, and motion design.
*This is only used for personal design needs and creativity, and does not represent the official visual design system of the Shanghai Museum of Glass.