I developed the chosen concept and collaborated with the team on the design development, creating core assets including brand guidelines, patterns, animcation, and layouts.
Ronald McDonald House
Brand identity, 2025
I contributed to this project from the initial concept phase through to the final case study. My creative direction was selected as one of the top two finalist concepts, after which I focused on the design and execution of the brand’s visual assets. This included developing iconography, patterns, layouts, and both print and digital applications, as well as multiple sub-logos for regional chapters and events. I also crafted the Chinese logo version, developed storyboards for motion pieces, and compiled the final case study.
NYCFC
In this project, I created new display icons and UI icons, designed the new mosaic pattern, and crafted digital applications and brand guideline templates.
Coachella
In this project, I developed everything from print material to digital applications using Coachella’s diverse music genres as a reference.