TRAILERS, FOR RUNNING TRAILS
(NIKE RUNNING CLUB)

Spec Campaign Design, Art Direction, Motion Design

In this project, my focus was developing the art direction and UI style for the new campaign. I also was responsible for creating the campaign video and digital social posts.

Insight:
People get bored on consistent running routes.

Idea:
Let's re-inspire runners by showing them all the different landscapes they can run in with trailers to beautiful destinations, all mapped out by Nike Running Club.

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Features 01: Running routes’ inforamtion and preview
Features 02: Comments from runners
Features 03: Unlocking new running routes